MEET OUR TEAM
Fariborz Boor Boor
Chief Executive Officer
Fariborz Boor Boor is the founder of Caerus Corp, the parent company of Animal Ortho Care. He leads the strategic business development as President and CEO. Fariborz served as the Executive Vice President of Synovis Life Technologies in addition to simultaneous roles as President and COO of its subsidiary, Synovis Interventional Solutions. He then co-founded and served as President and CEO of Visiled Inc. Fariborz was responsible for the development and commercialization of Visiled’s revolutionary LED-based technologies, including a line of surgical headlights and a complete operating room overhead lighting system. He co-founded Enova Medical Technologies and served as Enova’s CEO while co-founding and launching Exos Corporation.
As President/CEO of Exos, Fariborz led development of unique thermo-formable orthopedic stabilization and fracture management systems as well as an eventual sale of Exos to a large orthopedic company. Fariborz holds a BS degree in Chemistry and Business Administration from the University of Wisconsin, Eau Claire.
ANEETA BOOR BOOR
GENERAL MANAGER
Aneeta is the General Manager of the veterinary division at Caerus Corp, overseeing the Animal Ortho Care and L'il Back Bracer brands. She started her career in the human medical field, spearheading the launch of seven FDA-cleared products at OrthoCor Medical. As OrthoCor's Marketing Director, she led all marketing initiatives and collaborated with R&D on product development. After spending more than six years at OrthoCor, she transitioned over to growing Caerus' vet division brands, as the Vice President of Marketing & Advertising. Currently, Aneeta oversees the day to day activities within the veterinary business unit -- ensuring marketing, advertising, operations, product development and customer care are humming along. In addition to continuous improvement process management, she is passionate about driving new product and business development initiatives.
She received a Bachelors of Science in Marketing from Carlson School of Management and a Bachelors of Arts in Advertising from the School of Journalism at the University of Minnesota. In her free time, Aneeta loves traveling, and spending time with her pup, Atlas -- who is known at AOC as the Chief Branch Manager, for his love of branches.
VICTORIA RUNNOE
CUSTOMER CARE MANAGER
Victoria Runnoe is the Customer Care Manager for the Animal Ortho Care and L’il Back Bracer brands. In her role, she sees it as a privilege and honor to connect with our amazing customers and help them determine the best product for their pet. She began her Career with the company in February, 2019. Prior to working at Animal Ortho Care/L’il Back Bracer she worked for 10 years in nonprofit, including Feed My Starving Children, March of Dimes and United Way.
She understands that when a pet is injured, it can be heartbreaking for the pet owner. It is her goal to communicate with compassion, understanding and transparency to every pet owner. Each animal is unique and important, so she individualizes each pet that she comes across to understand the background and needs. Helping animals live their best life makes me her happy and she looks forward to starting each day knowing she can change a pet’s life in such a positive way.
When she is not working, she enjoys spending her free time with her three amazing children and a cat named Taters, the Head Box Inspector in the packaging department.
JENN REITZ
LEAD CUSTOM FABRICATOR
Jenn is the Head Custom Orthotic & Prosthetic Fabricator at Animal Ortho Care. She has had over 8 years of experience in O&P. Jenn began her journey with a small company in Virginia and has watched this industry grow exponentially over the years. First, she started her experience as a receptionist and assisted with castings and fittings. Within a year of being in the field she learned the basics of vacuum forming and fabrication. She runs the AOC lab and constructs orthotics, taking a cast, and turning it into a beautiful custom brace. If you order a custom brace, there is a fifty percent chance it was made by Jenn. She loves working with her hands as well as assisting pets with their mobility. When at work, Jenn's dog Arthur who is our lab's Chief Happiness Inspector, makes sure Jenn is movin' along with orders.
She is a mom of 2 teenage sons. When she's not up to her elbows in plaster, she enjoys hiking with Arthur. She also enjoys gardening, camping and riding dirt bikes.
